• As of 2020 German banks offer to store and sell bitcoin. While using a bank to store your bitcoin kind of defeats the purpose (not your keys), this is a huge leap towards adoption. Germany is one of the worlds biggest economies, likely inspiring others to follow course. They choose to embrace instead of fighting the inevitable: https://finance.yahoo.com/news/german-banks-offer-bitcoin-custody-190031717.html

• Bitcoin volume has been staying in unprecedented ath range since March/April 2019. What was the ath at the peak of price in 2017 seems now to be the new average with huge leaps upwards. Someone is buying, constantly, consistently.

• Upcoming halving in May 2020. The Bitcoin block mining reward halves every 210,000 blocks. In May 2020 the coin reward will decrease from 12.5 to 6.25 coins: https://www.bitcoinblockhalf.com/

• Segwit use keeps growing and just jumped to an ath: https://www.segwit.space/

• Technical innovations and layer 2 applications (most notable Lightning) keep thriving and being developed: https://medium.com/digitalassetresearch/a-look-at-innovation-in-bitcoins-technology-stack-7edf877eab14

Feel free to add more.

Peace.