Telecommunications giant Comcast will integrate blockchain technology to better match audience-generated data with thousands of advertising partners, reported Adweek on December 22, 2018. Peer-to-Peer Media Blockchain The Philadelphia-based company is partnering with mass media player Viacom, and advertising solutions provider Spectrum Reach to develop an enterprise-grade private blockchain network. The offering will focus on providing targeted ads to viewers while…Read More. The post by Shaurya Malwa appeared first on BTCManager, Bitcoin, Blockchain & Cryptocurrency News
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