The CEO of Lightning Koffee launched the coffee startup in October with the aim of onboarding Medellín businesses onto Bitcoin.José Luis Garcia is a coffee-lover and entrepreneur trying to make his mark in the city of Medellín — the birthplace of Colombia’s modern coffee industry.

Source: X/josebitcoiner

Source: X/camilacampton

Source: X/Camilacampton

Unfortunately for Medellín’s Bitcoiners, it’s been a tough time convincing everyone of Bitcoin’s merits. Kumuly mostly attributed this to Colombians not understanding how money works, how the Colombian peso is failing them and how Bitcoin offers an alternate solution.

There are currently 106 stores in Colombia that accept Bitcoin as payment, which lags behind the most Bitcoin-friendly country in the region of El Salvador with its 451 stores, according to BTC Map.

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