ANXPRO ( was launched in 2013 as a provider of cryptocurrency exchange services. The company’s legitimacy has been evaluated based on the items listed below. Every individual item has been checked for the presence of obvious red flags or warning signals. If these are present, an explanation detailing what triggered them has been included. A detailed description of the reasons to evaluate each of the included items can be found below the table.

Total Flags: 4 (3 Warnings = 1 Flag)
Headquarter location exclamation_warning Hong Kong (high risk country)
Experience exclamation_warning Less than five years (operating since 2013)
Verified Address thumb-up-icon The company is located at:

18/F, CNT Tower,
338 Hennessy Road, Wan Chai, Hong Kong

Verified Owner thumb-up-icon ANX was founded by Ken Lo, Hugh Madden and Dave Chapman
Business Registration thumb-up-icon ANX is a subsidiary of MEGA IDEA HOLDINGS LIMITED, which is registered in Hong Kong with Corporate Number 1918555
Financial Regulator Registration exclamation_warning MEGA IDEA HOLDINGS is registered with the Hong Kong Customs and Excise Department (C&ED) as a a Money Services Operator (license number 13-09-01268), but the C&ED does not recognize Bitcoin related business (see Operating License).
Operating License flag-icon Not regulated. Despite the MSO license, the Money Service Supervision Bureau of the Customs and Excise Department released a public statement saying “the C&ED
reminds licensed MSOs, applicants for an MSO licence and members of the public that, for the purposes of the AMLO, Bitcoin or other similar virtual commodities are not “money” and do not fall within the regulatory regime administered by the C&ED. An MSO licence granted by the C&ED does not give any form of approval or recognition to a business related to Bitcoin or similar virtual commodities.”
Service Disruptions & Unbusinesslike Conduct thumb-up-icon None
Financial Audit flag-icon None. The exchange did not participate in a public Proof of Reserves audit either.
Governance Audit flag-icon None
Website Design thumb-up-icon Good
Grammar on Website thumb-up-icon Good
Funding Options thumb-up-icon Various
Contact Information thumb-up-icon The company’s address has been included on the website.
Risk Disclosure exclamation_warning ANX’ website doesn’t contain any serious risk disclosure with regard to trading Bitcoins.
Source Credibility thumb-up-icon N/A
Social Proof thumb-up-icon N/A
Reciprocity thumb-up-icon N/A

Note that items with a warning instead of a flag indicate that these could occur at a legitimate company. For example, legitimate companies may hand out some kind of referral bonus. Multiple warnings will, however, still trigger a flag. A description for the listed items is provided below. This list is meant to assist with identifying the most obvious dangers, and therefore does not provide any guarantees.

Headquarter Location
Even though Bitcoin’s legal status is uncertain in most of the developed world, there are certain countries that take a more hostile stance towards the digital currency industry. For example, trading Bitcoin in Bangladesh could lead to a punishment of up to 12 years in prison, and also Russia has considered jail time for Bitcoin users. Another example is China. The country didn’t ban Bitcoin, but it did ban banking institutions and employees from engaging in Bitcoin business through banking, as well as servicing or doing business with the Bitcoin industry.

Exchanges that have been running for a long time are more likely to have a battle-tested trading platform, as well as proper policies/procedures to deal with regulatory requirements and uncertainties.

Business Verification
First, you should never hand your hard-earned money over without knowing where it is going. Second, you should do a background check to avoid handing it to a known scammer. Be weary of people without an online identity. Scammers will typically try to hide their identity or conceal their true identity to avoid being easily discovered.

Business Registration
Businesses are typically required to register at the local Company Register. However, not every registration is equal, for example, Companies House (United Kingdom) does not actively check addresses and names. Hence a registration here doesn’t hold any real value. In any case, a failure to register would indicate that the company is most likely operating illegally.

Financial Regulator Registration
Similar to a regular business registration, some countries require Bitcoin exchanges and payment processor to register with the financial regulator. In the United States the Financial Crimes Enforcement Network (FinCEN) ruled that these types of companies are money transmitters, and should therefore register as Money Services Businesses. As a result, these platforms must also comply with stricter regulation such as anti-money laundering laws.

Operating License
Being registered doesn’t equal having the proper operating license. To achieve a fully legal status the license needs to cover the activities of the company. In fact, even exchanges with a money transmitter license may still be operating in a regulatory grey area, because Bitcoin exchanges are special cases. This is why New York invented the BitLicense, and why some platforms are applying for an even stricter banking license.

Service Disruptions & Unbusinesslike Conduct
A businesses can be expected to behave professionally. This means that at a minimum a professional must comply with relevant laws and regulations. Besides the rules, professionals should also respect their customers and act in their best interests. It is hard to specify these “unwritten rules” of ethical behavior, but we certainly do know when they are broken.

Audits certainly do not root out every instance of fraud, but independent (public) audits do provide some comfort in the sense that systems, numbers and policies/procedures have at least been reviewed by a third party (preferably a professional).

Website Design
Amateurish, cluttered and disorganized websites can point to a scam as many scam sites use text and images from legit websites and other sources which may not work together very well.

Grammar on Website
Similar to the website’s design, limited English proficiency can point to a scam.

Funding Options
Even though cryptocurrency funding options are logical for a cryptocurrency company, it is also very convenient for scammers as the recipient essentially remains anonymous. Hence a lack of alternative funding options should still be considered a warning signal.

Contact Information
Legitimate companies have very little reason not to list their contact information.

Risks Disclosure
Fraudsters will do anything to provide a false sense of security. Actions may include misrepresenting, or even non-disclosure of risks involved.

Source Credibility
Persuasion is more likely when the source presents itself as being credible, expert and trustworthy. Common tactics used by scammers to make themselves look legitimate is to pretend to be someone they are not. Alternatively, credibility can also be attained externally with claims such as “Warren Buffet is already using this service”.

Social Proof
Fraudsters take advantage of herd behavior by creating the illusion of consensus or social proof that the service is legitimate with claims that “everybody is already using it”, or by setting up extensive referral programs in which members encourage their friends and associates to invest as well. This automatically triggers something in the mind that says: “if everybody [or someone from the inner circle] wants it, it must be good”.

A business is likely to receive far more of our trust when it provides a lot of free value. This happens because of the rule of reciprocity, which causes us to tend to feel obligated to return favors after people do favors for us.

Source and More information: Fraud Risk Assessment: ANXPRO